TIER Mobility, the leading European provider of micro-mobility solutions, has hired two senior figures in the ride-sharing and e-mobility sector as it gears up for its UK launch – Fred Jones as General Manager U.K., and Benjamin Bell as Head of Public Policy for Northern Europe.
Both Jones and Bell join TIER from Uber and come with a decade of high-level experience in the fast-growing and increasingly important e-mobility sector. The hires come at a landmark moment in TIER’s two-year history, with both set to play integral roles in the company’s plan to bring its market-leading e-scooters to cities across the UK, following the Department for Transport’s move to fast-track trials in the wake of Covid-19.
As General Manager U.K., Jones will oversee the roll-out of TIER e-scooters in UK towns and cities, helping to establish the company as the leading provider in the UK. He joins TIER having spent five years in several top positions at Uber, most recently as General Manager of UK and Ireland.
As Head of Public Policy for Northern Europe, Bell will spearhead the company’s collaboration with central and local government in the run-up to trials, and oversee engagement with other public bodies and partners. Like Jones, Bell joins from Uber UKI’s leadership team, having spent over four years at the business, most recently heading up public policy across Uber and Jump nationally.
The crucial new hires come as TIER engages with local authorities across the UK in formal procurement processes, in the build-up to e-scooter trials.
Lawrence Leuschner, CEO and Co-founder, TIER Mobility, said: “Fred and Ben are already leaders in the e-mobility world and, as we expand across Europe, their years of experience at a hugely successful fast growth business will be invaluable. We are very happy to have both of them on board as we look to establish ourselves as the leading UK provider of e-scooters.”
Fred Jones, General Manager U.K., TIER Mobility, said: “We are very much at the dawn of a new era and I believe that the introduction of e-scooters will have a profoundly positive impact on our towns and cities for decades to come. To this end, I couldn’t be more excited to join TIER as the company prepares to roll out its unique e-scooter model, which is unrivalled when it comes to safety, sustainability and user experience.”
Benjamin Bell, Head of Public Policy for Northern Europe, TIER Mobility, said: ““The arrival of e-scooters was rightly fast-tracked in the wake of Covid-19. By providing safe, green transport for millions of people, they can play a crucial role in getting the UK back to work. TIER is already a partner to Governments across Europe and we look forward to building lasting relationships in the UK and beyond.”
TIER is the leading European provider of micro-mobility solutions and has captured over 20% of global market share in its core business of e-scooters since launching in 2018. The firm operates in over 60 cities across nine countries and has more than 45,000 scooters deployed. TIER is the first fully climate neutral provider in the micro-mobility sector and its e-scooters are renowned for their safety-first design, with bigger front wheels, wider foot plates and a double-kick stand.
